Digital signage solution at Banca di Asti
Q-Flow played a major role in the significant increase of using ATMs/kiosks for self-service transactions by prioritizing cardholders, and Q-Flow was also instrumental in implementing an effective marketing campaign that was carried out throughout the migration process.
The use of Q-Flow is gradually spreading throughout the organization and is reaching even the smallest branches. Banca di Asti is currently reviewing the kiosk workflow and the digital-signage media to tighten the relationship between the customers and their personal agents. The bank is running a pilot kiosk that presents agents’ photos on the user interface and prints the selected agent’s business details on the ticket.
The bank is also testing a digital branch, in which a group of online agents supports customers remotely with various banking tasks, such as internet banking transactions and scheduling appointments for the brick and mortar branches. These agents also perform outbound promotional campaigns.
Going forward, the bank sees Q-Flow further integrated in their informative systems, facilitating daily activities even more, and improving customer satisfaction.