End the 8am Rush: Modern Healthcare Patient Experience Transformed
UK general practices and healthcare services face increasing pressure to deliver faster access, reduce costs, and improve patient experience. Citizens expect booking and care journeys to be as seamless as other industries, but many providers still rely on outdated systems. This results in bottlenecks, long waits, and frustration. According to NHS England (2023), patients making GP appointments at 8am face the longest call queues, leading to dissatisfaction and wasted time. To end the 8am rush and ensure equity of access, providers must embrace digital-first but human-centred solutions.
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