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What is in-store event management software?

In-store event management software helps retailers create events, invite customers, accept bookings and manage attendee arrivals. ACF connects free and paid event registration, communications, mobile check-in and reporting with wider customer journeys, helping teams coordinate capacity and deliver consistent experiences across locations.

ACF Technologies' retail event booking software supports product launches, workshops and VIP events, connecting event creation, invitations, individual and group bookings, reminders and analytics across your store network.

One connected event journey

Connect discovery, booking, arrival and follow-up so customers know what to expect and teams can prepare the people, space and services needed for each experience.

Proven enterprise experience

Across its platform, ACF has transformed operations for 500 enterprises, helped customers book 500 million appointments and supported journeys for 1 billion end users.

Designed for retail engagement

Support workshops, product launches, VIP gatherings and community experiences. Connect event booking with everyday store operations to build customer relationships and make better use of physical space.

Store host welcoming attendees to a small in-store workshop.

One event journey, from invitation to follow-up

Event success depends on more than registration. ACF connects planning, customer communications, bookings and arrival with the wider store experience. Teams can coordinate capacity, reduce manual administration and learn which events bring customers closer to your brand.

01 Create and plan

Create events around your products, services or customer interests. Set the location, schedule and booking options, then align capacity and staff preparation with the experience you want to deliver.

02 Invite and book

Send personalized invitations and let customers book through branded digital journeys. Support individual or group registrations, free or paid events, and confirmations that explain when and where to attend.

03 Prepare and check in

Send reminders and event updates before arrival. Staff can check attendees in from a phone or tablet, giving teams a clearer view of attendance while keeping the welcome organized.

04 Deliver the experience

Coordinate attendee flow with the people and services supporting your event. Connect optional consultations, appointments or queues where needed, helping customers move smoothly between activities and everyday store services.

05 Follow up and improve

Keep the relationship moving with relevant follow-up communications. Review bookings, attendance, engagement and revenue data to understand event performance and improve future scheduling, staffing and customer experiences.

Retail event booking built around your operation

Create engaging events while keeping bookings, customer communications and store capacity connected. Give local teams the tools to welcome attendees and give central teams consistent visibility across your event program.

Select a capability

Event creation and store capacity

Create, manage and cancel events around your brands, products and customer interests.


Coordinate event schedules and booking capacity across locations so store teams can prepare staff and space around expected attendance.

Store manager planning event schedules and capacity on a laptop.

Turn event data into better decisions with Neuro AI

Neuro AI turns connected booking, attendance and service data into operational insight. Ask questions in natural language, generate reports and compare trends across stores and events to identify missed capacity and improve your next customer experience.

Learn more about Neuro AILearn more about Neuro AI

Connect event booking with your existing systems

Part of the ACF Platform, event management connects with CRM, communications, payment and operational systems to keep customer information available from invitation through follow-up.

Discuss your integrationsDiscuss your integrations

APIs, webhooks and extensibility

ACF supports integration through REST and SOAP APIs, webhooks and custom .NET code to exchange booking information and automate customer workflows.

CRM, communications and payments

Connect with systems such as Salesforce, SAP, Twilio and supported payment processors, including WorldPay, around your event journey and integration requirements.

Keep customer relationships connected

Carry relevant booking and attendance information into follow-up workflows. Combine event activity with wider customer data where configured to evaluate engagement and commercial outcomes.

Event coordinator using connected booking and customer information at a retail workstation.

Event booking for the experiences customers value

Configure event management around your brand, stores and audiences, from product launches and VIP gatherings to practical workshops and community experiences.

Product launches and promotions

Connect invitations, bookings and arrival for new product launches and promotions, with event journeys linked to your store services.
Store specialist demonstrating a new product to customers at an in-store launch.
Discuss launch eventsDiscuss launch events

VIP and loyalty events

Welcome valued customers to exclusive experiences with personalized invitations, branded booking and follow-up that supports an ongoing relationship.
Host welcoming customers to an exclusive in-store event.
Discuss VIP eventsDiscuss VIP events

Workshops and classes

Coordinate registrations, group bookings and attendance for tutorials and demonstrations, with capacity and staff aligned to demand.
Workshop instructor demonstrating a practical activity to a small customer group.
Discuss workshop bookingDiscuss workshop booking

Financial education and advisory events

Manage branch workshops and advisory sessions through booking, communications and attendance workflows that connect customers with relevant specialists.
Bank specialist leading a financial education workshop for a small group.
Discuss branch eventsDiscuss branch events

Community and customer events

Bring people together around your brand through clear booking, reminders and check-in that support welcoming, organized community experiences.
Customers participating in a welcoming community event inside a store.
Discuss community eventsDiscuss community events

In-store event management software FAQs

Make every event part of a better customer journey

Schedule a demo to see how ACF connects event booking, invitations, check-in and analytics across your stores. Use the ROI Calculator to explore the potential value of stronger customer engagement and more efficient operations.

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