EV Innovation & the Merge of Physical & Digital CX, with Chris Warwick

Episode 105

Chris Warwick is the Customer Experience & Development General Manager at Electromin. In this episode, we dive into the importance of caring for your customers in the automotive industry & the risks of being a new entrant in the electric vehicle industry.

Episode 105


Episode Summary


We discuss Electromin’s bold strategy of recruiting outside of the automotive industry, hiring hospitality & retail employees in order to cross-pollinate ideas, elevating customer understanding.

“It all starts with recruitment and finding the right people. We sometimes recruit people outside of the industry, which I know is a bold statement”

Chris also talks to us about the innovative café model that Electromin has created, following in the footsteps of companies like Santander. Electromin’s ‘EV Zones’ are coffee shops that give educational seminars and presentations as well as showcasing electric vehicles, which can be tested and bought.


Want to find out more? Watch or listen to the episode now.


This article summarises podcast episode 105 "EV Innovations and the Merge of Physical & Digital CX" recorded by CX Insider.

Written by Octavian Iotu