Dr. Clare Mutzenich is the Associate Director of 7th Sense Research. In this podcast episode we dive into how human psychology can impact the virtual world, while also digging deeper into how VR could change the automotive industry forever.
Dr. Mutzenich discusses the potential of virtual reality (VR) in the automotive industry. Clare and 7th Sense Research have worked with many prestigious clients using biofeedback to analyse consumer intuition and emotion. In this podcast, we explore the benefits of VR for individuals, like inclusive automobile simulations for disabled individuals, and holographic information overlays on vehicle dashboards.
The episode also highlights the importance of segmenting messages to cater to different consumer attitudes towards autonomous vehicles, identifying four groups: alarmists, supporters, sceptics, and swing voters.
Dr. Mutzenich emphasizes that perfecting the customer experience and preserving the "human touch" is crucial when embracing the virtual future.
Want to find out more? Watch or listen to the episode now.
This article summarises podcast episode 94 "Why Human Behaviour is VR's Biggest Enemy, with Dr. Clare Mutzenich" recorded by CX Insider.
Written by Octavian Iotu