Earlier this month, Apple announced the release of their brand new mixed reality headset, the Vision Pro. Their new gadget aims to integrate the physical with the virtual world, and is essentially a wearable MacBook, with the mousepad replaced by your eyeballs. But the details have been talked to death. In this CXI exclusive, the team took a look at what the Vision Pro could mean for the future of customer experience, specifically in the banking and retail industries.
One key takeaway from this podcast was that the Vision Pro opens up new possibilities for creating immersive and innovative retail experiences. The high price tag of the headset suggests a niche target market, namely luxury consumers. So to stay ahead in the game, luxury retailers must develop apps and accessibility features that cater to this tech-savvy, affluent customer base. Because failure to adapt to this new technology could result in being left behind when the future arrives.
But while Adam and Greg expressed enthusiasm for the Vision Pro, Alex and Marcell questioned its value proposition. With a hefty price tag and existing capabilities already available, the initial appeal might not be enough for everyone to invest in the headset. Regarding banking, Alex highlighted that for most people, the current features of the Vision Pro don't justify its adoption. Banks are unlikely to focus on utilising the technology unless mixed-reality headsets become highly commonplace.
All in all, the AVP has the potential to revolutionise customer experience across various industries. From creating immersive retail experiences to transforming the banking sector, the headset opens up new avenues for innovation. However, the high cost and availability of existing alternatives might hinder widespread adoption in the short term. Only time will tell how this technology shapes the future of customer experience and whether it will truly reimagine the way we interact with the world around us.
Want to find out more? Watch or listen to the episode now.
This article summarises podcast episode 92 "Will Apple's Vision Pro Reimagine the Customer Experience?" recorded by CX Insider.
Written by Marcell Debreceni