Duncan Thomas from Pomegranate explores the field of neuroscience and its dark applications for customer journeys, offering ethical applications instead.
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Yasmin Borain from Tribal Worldwide discusses the area of emotion design and why it can be revolutionary for creating blended retail customer experiences.
Piers Watson from NFU Mutual shares his pyramid for CX success and explains why and how brands must focus on building loyalty in volatile economic times.
Mona Ibrahim from the National Bank of Egypt discusses the importance of customer feedback and how to master it for banking in a digital age.
Customer Experience, CX Insider, Customer Journey, Customer Support, Data management, Banking, Banking processes
Experts from Santander GTO share inspiring perspectives on the applications of IoT for banking and how it can revolutionize customer experiences in-branch.
Sham Aziz from Selfridges shares his formula for achieving great customer service, how customer experiences evolve, and the importance of brand equity.